Longshore Limited joins with Hasbro to launch new SUBBUTEO range

Longshore Limited is thrilled to formally announce they are the new global partner for the beloved tabletop football game, SUBBUTEO, developed under license from Hasbro.
After a year of research and development, Longshore Limited in conjunction with Hasbro, are set to launch the first product within the new range – the Official Game Playset, this June.
Featuring a greater level of detail, high-quality pitch, re-engineered base, goals and accessories, fans will be delighted to see the product return to its premium standard, allowing players to pull off chip shots and swerve flicks.

Longshore Limited has recruited distribution partners across the globe to bring the SUBBUTEO range to market, including University Games in UK and Ireland, Megableu in France, Creative Toys Portugal in Portugal, Giochi Preziosi S.p.A. in Italy, Giochi Preziosi Hellas SA in Greece, Eleven Force in Spain and Broadway Toys Limited in Asia Pacific. Additional territories will be added to the global distribution network over the coming months.

“We are extremely excited to go into this partnership with Hasbro to bring SUBBUTEO to a new era,” said Wai Or, CEO of Longshore Limited.
“We are thrilled to partner with Longshore Limited to breathe new life into the SUBBUTEO range. We’re committed to developing amazing products that all generations can enjoy for years to come,” said Marianne James, VP of Hasbro Consumer Products EMEA.